Gree Brazil Holds First Online Product Launch

On October 1, local time, Gree Electric Appliances (Brazil) Co., Ltd. (hereinafter refers to as “Gree Brazil”) held the first online annual product launch on local live streaming platforms such as Facebook, Youtube, etc. This is the first time for Gree Brazil to hold a product launch in the form of 100% real-time live streaming in the Brazil refrigeration industry.

At this product launch, taking “Bem Vindo a Nova Era do Ar! (Embrace the New Air Era)” and “Você merece o Melhor! (You Deserve the Better Choice)” as the theme, Gree Brazil displayed our independently-developed G-Prime floor ceiling type unit, inverter light commercial products, customized compressor, and the high-profile Gree “V-Lasso” series air purifiers under the severe international epidemic.

During the live streaming product launch, Gree Brazil Team not only brought professional technical introduction and stunning visual display to the audience, but also arranged real-time online lottery, and invited the star who has used Gree air conditioners for a long time to introduce the products: famous Brazil actor Dudu Azevedo，pushing the atmosphere of the product launch to a new high.

Along with the operating strategy of “Precision Marketing”, Gree Brazil had formulated an overall precision marketing program for the target customers before the product launch: from the exploration of the product features in the early stage, to the manufacture of overall design materials, and then to a series of warming-up and promotion on different online media platforms. Before the activity, it had attracted over 14 thousands of customers to subscribe. We can see from the real-time backstage data that this product launch attracted a total of 200,000 people to watch online.

Before this product launch, Gree Brazil had held nearly 30 different online live streaming activities accumulatively, enjoying great popularity and high praises from local customers and cooperative partners, which has actively promoted the increase of sales volume, and gathered experience and exercised the ability of the team for this online live streaming product launch.

In the second quarter, impacted by the epidemic, the local sales volume of Brazil market dropped dramatically. But along with the gradual recovery of commercial activities, and thanks to the positive role of different online live streaming promotion, Gree Brazil has realized overall increase in the first three quarters, greatly offsetting the negative influence of the epidemic.

“We hope that through this product launch, more customers can deeply feel Gree’s dedication to products and powerful technological strength via the display of many details and analysis of technologies. Made in China, Loved by Brazil”, said Gree Brazil marketing person in charge.