10.27 Billion! New High! Gree Live Stream Products of All Categories

Gree "Smart 618 · Healthy Life" live stream event has recorded a new high of 10.27 billion yuan in sales amount on June 18, far beyond the sales amount of 6.54 billion yuan achieved in the brand day live streaming just half a month ago on June 1. Up until now, Gree president Dong Mingzhu has accumulated a turnover of more than17.8 billion yuan in her 5 live stream sessions.

During the live stream on June 18, Dong appeared as a hostess of a smart home built with Gree healthy products of all categories and talked about ideal healthy life with her guests in the living room, children's room, kitchen, bedroom and the balcony.

As a "live streaming influencer" with an online sales record of 17.8 billion yuan, Ms Dong is on her way to reform the company's sales channels. From searching for a new sales mode for distributors at the beginning to integrating the joint efforts of offline stores nationwide, the company has gradually mapped out a new mode of retail sales. During the live stream, there was our loyal customer of 25 years chatting with Ms Dong and the stories shared by Gree distributors, which were very touching. While sales companies from different regions participated in the online sales competition, young staff from different sectors and departments of the company also showed up on stage for live streaming marketing.

With leading technologies and outstanding product quality, Gree has not only created stunning sales records in marketing innovation, but is changing consumers' inherent conception of Gree only representing good air conditioners, paving the way for the development of its diversified products.

“The market is still there. All you need to do is to change, to get closer to consumers. In the future, we will combine the online and offline service, so that we can provide more benefits to consumers and understand consumers’ needs more accurately.”——Dong Mingzhu.