New Move of GREE+TOSOT Brand Building in HK

Recently, under the great effort of our agent Mass Winning Ltd, Gree’s TOSOT brand air conditioners and fans have successively entered Pricerite and other major outlets in HK, an important move on our way of brand building.

During the ten years since Gree entered Hong Kong, it has long become a local first-line brand under the positive and continuous effort of our agent Mass Winning Ltd. In the 3rd Gree Brands Strategic Partners Conference in October 2019, Mass Winning Ltd won the "Best Market Performance Award for Home Appliances". Now it has once again stepped up its effort to build the TOSOT brand and actively expand the market.

Seize the opportunity and succeed 

10 years ago, about 20 or 30 brands competed fiercely in HK’s electric fan market. Back then the market volume was only 300,000 sets. As a high-end brand, Gree could not gain a foothold for a while. Under such circumstances, Mass Winning Ltd seized the opportunity when the management of another leading brand was in a mess, and used its own channel resources together with our high quality products to successfully introduce Gree brand into the Hong Kong market. 

Growing steadily and gradually 

In 2010, Gree cooperated with the chain stores of Watsons Group in Hong Kong. Thanks to the careful work of Mass Winning Ltd, the sales volume has steadily increased, and the product lineup has gradually expanded. As Gree brand acceptance is gradually increasing in the Hong Kong market, our products are seen everywhere in Hong Kong, and they have also entered major outlets such as Pricerite and Japan Home Center. The sales volume has shown a rapid growth and the annual sales of fans have grown from thousands of sets to tens of thousands of sets. Now Gree brand is deeply rooted in the Hong Kong market, allowing thousands of Hong Kong consumers to enjoy quality life brought by the high-quality Gree TOTSOT products.

To break through and forge ahead 

Although Gree's brand building has achieved good results in the early stage, Mass Winning Ltd still keeps forging ahead. In 2019, Mass Winning Ltd and the leaders of Pricerite visited Gree headquarters to learn brand promotion experience, and determined to make Gree a leading brand in Hong Kong.

Based on the current market conditions, Mass Winning Ltd formulated a strategy to secure Gree brand position while vigorously developing the TOSOT brand. At the beginning of 2020, TOSOT brand air conditioners and fans started to enter Pricerite. At the same time, in order to promote TOSOT's high-quality home appliances to the majority of Hong Kong consumers, Pricerite and Mass Winning Ltd worked together on various promotion channels regardless of cost, which has created a buzz for TOSOT.

Success comes from persistent hard work. After completing the channel building and setting up the foundation for Gree brand in the Hong Kong market, it sets sail again and aims to build the TOSOT brand to a higher level. We believe that, with the excellent channel resources of Mass Winning Ltd, the ingenious marketing promotion of Pricerite and our extraordinary products, GREE TOSOT will shine in the fierce market competition.