China-LAC Cooperation for Deepening “Belt and Road” Initiative
2019-12-14
The The 13th China-Latin America and the Caribbean Business Summit (XIII Cumbre Empresarial China-LAC 2019) was held in Panama on December 9, 2019. This business summit was organized by the China Council for the Promotion of International Trade (CCPIT), the Ministry of Industry and Commerce of Panama, and the Inter-American Development Bank. Nearly 1,300 Chinese and foreign representatives attended the meeting. President Assistant Xie Dongbo participated in the summit on behalf of Gree Electric Appliances, Inc. of Zhuhai and delivered a speech around the theme of “Joint Development-Promoting the Deep Integration of China and Latin America into the Global Value Chain”.
Latin America covers more than 30 countries and has a population of 650 million people, with huge market potential. Gree Electric has always attached importance to the development of the region. As the earliest home appliance company in China to enter the Latin American market, Gree Electric has been adhering to technological innovation since 2001, and has continuously promoted high-quality products that are suitable for the using habits in Latin America. It has successively promoted products with leading technologies such as photovoltaic products, magnetic suspension centrifugal chillers, G-Tech easy-to-remove air conditioners, and air-cylinder top-discharge split type units to Latin America to improve the living standards of local consumers.
In recent years, with the continuous improvement of logistics in Latin America and the Caribbean, and the continuous development of the construction of free trade zones in various countries, the region has become increasingly prominent in international trade. It also provides convenience and opportunities for Chinese companies to go global through Latin America. Gree Electric Appliances expands the field of cooperation through a technological innovation cooperation model, combines brand, technology and management advantages with the location, market and policy advantages of Latin America, and promotes the deep integration of China and Latin America into global value chains.
President Assistant Xie Dongbo introduced that Gree was established in 1991, and after 28 years’ development, it has become the world’s largest air-conditioning manufacturer. Gree Electric’s Brazilian factory, built in Latin America in 2001, is the first overseas factory of Chinese home appliance company. For 19 years, it has adhered to its localized business strategy and established a model of Sino-Panama cooperation. Chinese enterprises face many challenges in entering the Latin American market. President Assistant Xie Dongbo shared the development history of Gree in Latin America, especially in how to integrate local culture and achieve localized management, causing a strong response from entrepreneurs and guests.
After 28 years’ development, Gree Electric has accumulated rich experience in improving the value chain and increasing added value. The company always adheres to innovation, believes that technology can bring greater added value to products, and puts forward the guidelines of “investment on demand without upper limit” for research and development funds. To promote the deep integration of China and Latin America into the global value chain, we must work hard to enhance China and Latin America’s position in the international market, and this goal must be achieved by improving our own innovation capabilities and increasing the added value of our products.
Finally, Xie kindly invited entrepreneurs from all sectors to come to visit Gree Electric Appliances in Zhuhai. We hope that more Chinese and Latin American companies can work closely with Gree to jointly promote the deep integration of China and Latin America into the global value chain, and take the “Belt and Road” initiative as an opportunity to achieve win-win cooperation!
