Gree Successfully Wins BAND Project in Brazil

In late November 2022, Gree Electric Appliances successfully won the bid for three renovation projects with a total cooling capacity of approximately 1,700 refrigeration tons for the headquarters building, TV tower, and shopping mall of Bandeirantes, the largest broadcasting operation group in Brazil. This key reference project once again demonstrated Gree’s leading position in Brazil.

Founded in 1937, Bandeirantes is Brazil’s most important mainstream integrated media. It is the creator of Brazil’s first 24-hour news radio channel and Latin America’s first traffic radio channel. The group has over 40 media brands, and its TV and radio stations have long been at the forefront of Brazil and South America, covering over 150 million people in Brazil. In 2019, Bandeirantes TV and China Media Group jointly produced the program “China Story”, which was broadcast on Bandeirantes News Channel. China Media Group also donated political documentaries to Bandeirantes, building a bridge for cooperation between the two countries. In addition, the presidential debate of every Brazilian presidential election has been recorded and broadcast on Bandeirantes TV. Bandeirantes enjoys a profound influence in Brazilian politics and among the public.

Since early April 2022, after Bandeirantes first released the renovation requirements, Gree’s technical team immediately conducted meticulous HVAC design and equipment selection work for the three buildings. In consideration of different types of buildings, local temperature and climate characteristics, and residents’ living habits, Gree finally adopted water-cooled screw units for the office building , air-cooled screw units for the TV tower and direct-expansion type VRF outdoor unit for the shopping mall. Subsequently, Gree reached a preliminary cooperation with the customer and began to optimize the details of the scheme.

During the initial scheme optimization process, many difficulties were encountered due to the age of the buildings and the special requirements for TV broadcasting. The power distribution system of the building is too old, and the machine room is very small, so it is necessary to use multiple compressors to supply power to meet the power needs of the entire cooling system. After confirming this requirement, overseas sales representatives worked closely with the HVAC design department to collaborate with the in-house technical team to conduct customized work, discuss non-standard parameters, coordinate communication among departments and communicate with customers to ensure the orderly flow of business and technical processes. In addition, to ensure the sound effect of the TV program, there is extremely high requirements for the noise parameters of the unit. Through the concerted efforts of the overseas sales team and technical departments, all project requirements were satisfied by the end of October 2022. We have saved space for installation and proposed multiple noise reduction solutions to reduce the noise by 40% based on the original specification.

With the high quality of products and professional responsibility of Gree team, Gree has successfully won the bid of this project at the end of November 2022. With the implementation of policies such as the Belt and Road Initiative and the continuous growth and development of the brand itself, Gree, as a leading Chinese brand, has opened up its own path in the international market. This path leads to the Middle East and South Asia, spanning half of the world and reaching Latin America. With advanced and reliable machinery and equipment as the pioneer, the perfect and experienced service team as the base, the winning of each model project, and the design and finalization of each selection report, Gree will eventually create another brand legend on the other side of the ocean.

Winning this bid has further enhanced Gree’s influence in the Brazilian market. Gree will provide Brazilian customers with high-quality air conditioning and refrigeration equipment and services. By continuously improving products’ technologies and service quality, Gree is committed to building a better, low-carbon, and eco-friendly future for the Latin American market and even the world! Made in China, Loved by the World.