Market Promotion
2022-04-06
In order to maintain the sustainable development of Gree self-owned brands in the overseas market, inspire Gree overseas dealers’ passion, and set good examples, Gree Overseas Sales Company kicked off 2021 Gree Overseas Dealers Awarding Activity from February of this year.
There are six awards available for market promotion: the Best Advertisement Video Creativity Award, the Best Print Advertisement Creativity Award, the Best We-Media Operation Award, the Best Advertisement Distribution Award, the Best Offline Activity Promotion Award as well as Self-owned Brand Exclusive Shop Construction Award. Thanks to the promotion by domestic and international social medias as well as the active participation of overseas dealers, Gree Marketing Team has received 77 registration materials in the market promotion from 29 countries and regions as of March 30th.
一、 Award introduction
1、The Best Advertisement Video Creativity Award:
Selection: Gree, Kinghome and TOSOT video advertisements distributed at local TV, outdoor media, Facebook, Youtube and other channels by Gree overseas self-owned brand dealers in 2021.
2、The Best Print Advertisement Creativity Award
Selection: Graphic design materials made by Gree overseas self-owned dealers in 2021, including but not limited to posters, folders, leaflets and Powerpoints.
3、The Best We-Media Operation Award:
Selection: Social media accounts, such as Facebook, LinkedIn, twitter, registered and regularly operated by Gree overseas self-owned brand dealers as of December 31, 2021. These accounts should have accumulated a certain amount of followers.
4、The Best Advertisement Distribution Award:
Selection: Online (Facebook, Youtube）, media (TV, newspaper, magazine, radio) and outdoor (metro, bus, airport and billboard) advertisements distributed by Gree overseas self-owned brand dealers in 2021 with pleasant effects.
5、The Best Offline Activity Promotion Award
Selection: All offline activities, including but not limited to professional exhibitions, product launch conferences and various selection activities participated or organized by Gree overseas self-owned brand dealers in 2021.
6、Self-owned Brand Exclusive Shop Construction Award
Selection: The exclusive shops established by Gree overseas self-owned brand dealers in overseas market as of December 31, 2021. Layout and the operation for the exclusive shop will also be taken for consideration.
二、Selection process
For fairness and justice, the award review meeting was held in a meeting room of Gree Overseas Sales Company on 31st, March. Mr. Bobby Gan, director of Gree Overseas Sales Support Center, professionals from Gree Video Production Team, Visual Design Team, and News and Public Relations Team as well as sales representatives from all sales divisions attended this meeting.
By evaluating the materials as well as the completion effect, we have selected five dealers for the Best Advertisement Video Creativity Award, the Best Print Advertisement Creativity Award, the Best We-Media Operation Award, the Best Advertisement Award, the Best Offline Activity Promotion Award respectively, and we also selected 10 dealers for getting Self-owned Brand Exclusive Shop Construction Award.
三、Scoring dimension
No. | Award name | Scoring dimension | Ratio |
1 | The Best Advertisement Video Creativity Award | Resolution of pictures | 20% |
Music rhythm | 10% |
Video creativity | 40% |
Video description | 30% |
2 | The Best Print Advertisement Creativity Award | Design concept | 50% |
Layout setting | 30% |
Description | 20% |
3 | The Best We-Media Operation Award | Number of We-Media platform | 10% |
Number of followers | 30% |
Update frequency | 40% |
Content | 30% |
4 | The Best Advertisement Distribution Award | Advertisement distribution type | 45% |
Number of advertisement | 30% |
Effect analysis | 25% |
5 | The Best Offline Activity Promotion Award | Number of activities | 35% |
Content richness | 45% |
Influence of activity | 20% |
6 | Self-owned Brand Exclusive Shop Construction Award | Number of exclusive shop | 55% |
Scale | 35% |
New exclusive shops in 2021 | 10% |
四、Winner list
The Best Advertisement Video Creativity Award |
Customer name | Company name | Video name |
Pakistan | Digital World Pakistan (Pvt) Ltd. | GREE,MAKING LIFE BEAUTIFUL |
Thailand | Gree Electric (Thailand) Co.,Ltd | AIR GREE |
Indonesia | PT. Gree Electric Appliances Indonesia | BREATHE THE LOVE |
Philippines | TOSOT Philippines | BRILLIANT COOLING INNOVATION |
Qatar | Al-Ta’adhod Group | GMV,TWINS |
The Best Print Advertisement Creativity Award |
Customer name | Company name | Name of print advertisement |
Poland | Free Polska Sp. z o.o. | ADVERTISING IN VOGUE 2021 |
Brazil | GREE ELECTRIC APPLIANCES DO BRASIL LTDA | G-DIAMOND |
Hungary | Cool4U Ltd. | GREE ROLL-UP-POP |
Italy | ARGOCLIMA SPA | PULAR |
New Zealand | Realcold NZ Ltd | GREE ZONE CONTROL
SYSTEM BROCHURE |
The Best We-Media Operation Award |
Customer name | Company name |
Mexico | Dragon Trade |
Indonesia | PT. Gree Electric Appliances Indonesia |
Vietnam | GREE AIR CONDITIONER(VIETNAM) CO.,LTD |
Philippines | TOSOT Philippines |
Malta | BT Commercial LTD |
The Best Advertisement Distribution Award |
Customer name | Company name |
Hungary | Cool4u Ltd. |
Croatia | Deltron D.O.O |
Bulgaria | Cairox Bulgaria LTD. |
Hong Kong | GILMAN GROUP LIMITED |
Thailand | Gree Electric (Thailand) Co.,Ltd |
The Best Offline Activity Promotion Award |
Customer name | Company name |
Thailand | Gree Electric (Thailand) Co.,Ltd |
Mexico | Dragon Trade |
Bulgaria | Cairox Bulgaria LTD. |
Saudi | BASIC ELECTRONICS CO LTD |
Serbia | Energy Net d.o.o |
Self-owned Brand Exclusive Shop Construction Award |
Customer name | Company name | Quantity of exclusive shop | Exclusive shop size (m2) |
Mexico | Dragon Trade | 150 | 6000 |
Poland | Free Polska Sp. z o.o. | 51 | 4590 |
Philippines | TOSOT Philippines | 14 | 1400 |
Macedonia | GREEMAK Group | 14 | 1260 |
Indonesia | PT. Gree Electric Appliances Indonesia | 13 | 955 |
Thailand | Gree Electric (Thailand) Co.,Ltd | 2 | 1600 |
Myanmar | GREE (MYANMAR) ELECTRIC APPLIANCES CO.,LTD | 7 | 420 |
Maldives | RefCool Maldives Pvt ltd | 1 | 1200 |
Syria | STARWAY TRADING CO | 2 | 500 |
Uzbekistan | GREE WEST COAST CHINA | 2 | 100 |
2021 Gree Overseas Dealers Awarding Activity-Market Promotion is completed successfully. In 2022, Gree overseas dealers will continue to foster Gree brand image and influence in local markets. They will jointly work with Gree to make a bright future and realize the vision of “Made in China, Loved by the World” with concrete actions.
