Gree New Retail

In 2020, Gree Electric Appliances deepened its channel reform and made every effort to map out a new mode of retail sales combining the online and offline service. Relying on the technologies such as Big Data and Artificial Intelligence(AI), "Gree New Retail" upgrades and transforms the production, circulation and sales processes of home appliances, to deeply integrate online services, offline experience, warehousing and distribution, and after-sales services. Take"Gree Dong Mingzhu Online Store" as an online retail e-commerce platform, Gree has held its livestreaming activities in April last year, to meet the upgrading demand of consumer through "offline experience + online ordering".